Abstracts - faqs.org

Abstracts

Advertising, marketing and public relations

Search abstracts:
Abstracts » Advertising, marketing and public relations

Auto-magic transmission

Article Abstract:

Auto-By-Tel, an Internet-based automobile dealership, has collected more than 550,000 purchase or lease requests for further information since it was launched in Jan 1995. The site allows consumers to inspect pictures, dealer invoice prices, and manufacturer's suggested retail prices for a wide variety of new cars. Since its launch, Auto-By-Tel has expanded to included financing, insurance rates, and a used-car cyberstore. The site offers extremely competitive pricing because it significantly cuts dealer advertising costs.

Author: Rosenthal, Marshal M.
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
Motor Vehicle Dealers, Motor Vehicle and Parts Dealers, Video Retailing Service, All Other Information Services, New and used car dealers, Online services, Automotive dealers, Home shopping, Automobile dealers, Autobytel Inc.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


'Bot-ting in: Black Sun introduces the Spokesbot, a Web advertising vehicle that cruises the chat rooms for consumers

Article Abstract:

Black Sun Interactive and AdSmart Corp have developed the Spokesbot, an automated advertising program that can insert an animated character into chat rooms and games. The Spokesbot can be activated by certain words or phrases. Once activated the program introduces an interactive character that can answer consumer questions onto the screen. Because of its intrusive nature, the Spokesbot is expected to receive much more attention than banner advertising.

Author: Rosenthal, Marshal M.
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
Prepackaged software, Software Publishers, Communication Software Pkgs, Advertising, not elsewhere classified, Advertising Services NEC, Other Services Related to Advertising, Computer software industry, Software industry, Software, Services, Advertising agencies, Advertising services, Telecommunications software, Internet/Web advertising, Internet advertising, Black Sun Interactive Inc., ADSmart Corp.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Seeing spots; VDO puts video on the Web without provoking Download Time Frustration Syndrome

Article Abstract:

A free access World Wide Web site called Gist offers television program listings customized for a specific user. The Sci-Fi Channel utilized the system in Dec 1996. VDO offers more effective advertising because it maximizes the chances of reaching interested parties. Video advertising is intriguing because users can experience new technologies and certain sites remain free for users.

Author: Rosenthal, Marshal M.
Publisher: Penton Business Media, Inc.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
Usage, Web sites (World Wide Web), Web sites, Gist Communications Inc.

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Marketing, Internet services
Similar abstracts:
  • Abstracts: Diversified Screen and Digital Printing, Inc.: "We print on anything that will stand still!". U.S. Attorney's Office proves fraud behind fake advertising company
  • Abstracts: Rethinking spam: mass commercial e-mail need not go down in flames - but users are going to have to modify their approach to make it work
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.