Auto-magic transmission
Article Abstract:
Auto-By-Tel, an Internet-based automobile dealership, has collected more than 550,000 purchase or lease requests for further information since it was launched in Jan 1995. The site allows consumers to inspect pictures, dealer invoice prices, and manufacturer's suggested retail prices for a wide variety of new cars. Since its launch, Auto-By-Tel has expanded to included financing, insurance rates, and a used-car cyberstore. The site offers extremely competitive pricing because it significantly cuts dealer advertising costs.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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'Bot-ting in: Black Sun introduces the Spokesbot, a Web advertising vehicle that cruises the chat rooms for consumers
Article Abstract:
Black Sun Interactive and AdSmart Corp have developed the Spokesbot, an automated advertising program that can insert an animated character into chat rooms and games. The Spokesbot can be activated by certain words or phrases. Once activated the program introduces an interactive character that can answer consumer questions onto the screen. Because of its intrusive nature, the Spokesbot is expected to receive much more attention than banner advertising.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
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Seeing spots; VDO puts video on the Web without provoking Download Time Frustration Syndrome
Article Abstract:
A free access World Wide Web site called Gist offers television program listings customized for a specific user. The Sci-Fi Channel utilized the system in Dec 1996. VDO offers more effective advertising because it maximizes the chances of reaching interested parties. Video advertising is intriguing because users can experience new technologies and certain sites remain free for users.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1997
User Contributions:
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- Abstracts: Diversified Screen and Digital Printing, Inc.: "We print on anything that will stand still!". U.S. Attorney's Office proves fraud behind fake advertising company
- Abstracts: Rethinking spam: mass commercial e-mail need not go down in flames - but users are going to have to modify their approach to make it work