Well-seasoned sales: Efficient Market Services rolls out a program to build seasonal packaged-goods sales
Article Abstract:
Efficient Market Services (EMS), a consumer-demand information company for supermarkets, can help stores manage seasonal item sales. EMS reviews sales from the previous years' seasons, develops projections, then matches scanner data with the projections once the new seasons begin. This helps determine whether the store should order more product.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
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Going live: excitement makes for great rollouts, says Creative Meeting Services
Article Abstract:
Creative Meeting Services (CMS) provides its corporate clients with innovative and entertaining means to communicate company messages. Methods used include magic tricks, 3D projection and holographic images. Although some clients are at first concerned that the methods undermine credibility, audience response has been positive.
Publication Name: Marketing Tools
Subject: Advertising, marketing and public relations
ISSN: 1076-4879
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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