Don't let technology camouflage a lack of content
Article Abstract:
Design consultant Edwin Taylor holds new technology, cost cuttings, and light features responsible for the lack of specific characteristics in newspapers. He feels that present day newspapers are predictable, without any element of surprise. The extra sections and supplements contain less reporting, and news positioning has become defensive. Editors compromise news-positioning with advertising throughout the world. Taylor believes that redesigning comprises corrective, progressive, and creative elements, and it is being wrongly used to hide the lack of content in newspapers.
Publication Name: Design
Subject: Architecture and design industries
ISSN: 1520-4243
Year: 1996
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Fix the content before even thinking about redesigning
Article Abstract:
The former publisher of Toronto's Globe and Mail newspaper, Roy Megarry, believes that the content of a newspaper is more important for its success than its redesigning. He feels that any daily should identify its target audience and cater to it. He strategically slashed sports coverage, improved editorial content, and redesigned the Globe to make it successful. He thinks that changes are essential to counteract competition from other information media. The newspaper also initiated satellite transmission to print sites and became a leader in database publishing.
Publication Name: Design
Subject: Architecture and design industries
ISSN: 1520-4243
Year: 1996
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Cutting edge design? Or a pain in the neck?
Article Abstract:
The redesign and new look of Newcity elicited negative feedbacks from readers but the editors refuse to go back to its former placid and grey look. The newspaper, instead, lauded over the attention it is getting from readers despite the increasing number of mails expressing outrage over the new look. Newcity wanted the readers to expect design changes every few years to show that change is continuous. The paper also highlighted other offering such as 16 more pages of readable news.
Publication Name: Design
Subject: Architecture and design industries
ISSN: 1520-4243
Year: 1998
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