Presse release: a new face and new formula unveiled for Montreal's La Presse

Article Abstract:

Lacava design Inc. undertook the project of redesigning vibrant Montreal's most popular daily newspaper La Presse, and it posed a great challenge to its designers as it was in French and the French language occupied 35% more space than English did. The redesign adopted a modular design, new fonts to provide a contemporary look and different sections of the newspaper are separated by different colors to make for easy navigation and give it a more European than North American look.

Design and construction, Canadian newspapers, La Presse (Newspaper)

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A face for news: Gulliver

Article Abstract:

Gulliver, a typeface designed using computers and digital tools, is suitable for high and low resolution printing. Gulliver makes it possible to use smaller size text, fit more characters into a line and offer readers more legible type. Its letter have a horizontal emphasis so that they easily line up to make words and lines. Gulliver is the best guide to make good news face.

Evaluation, Product/Service Evaluation, Gulliver (Desktop accessory software)

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News graphics from public relations firms?

Article Abstract:

Public relations agencies are increasingly becoming dependent on news graphics to entice newspaper editors. News graphics allow readers, especially editors, to quickly determine the content of press releases without having to sift through an entire press kit. If editors like the news graphic, then they can ask for an entire copy of the press release via the PressLink system.

Usage, Marketing, Public relations firms, Public relations agencies, Visual communication

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