Abstracts » Business, general

2001's greatest hits and misses

Article Abstract:

Australia had many new products in 2001, some becoming popular immediately and others falling just as fast. Video games, television shows, cars and cookies were some areas where new products soared. Coffee drinks, magazine titles and alcoholic beverages were other areas where products did not do nearly as well.

Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Cookie and Cracker Manufacturing, Cookies and crackers, Electronic Games, Cookies & Wafers, Analysis, Product information, Services, Television programs, Video game industry, Video games industry, Video games, Cookies, New products, Baked goods industry, Cookie industry

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Never mind Ka's sales, see Ford's new image

Article Abstract:

Ford Motor Co.'s long-delayed launch of its new baby Ka in Australia was because of the size of the market and its price sensitivity, according to Ford's import team brand manager for Ka, Stephen Kruk. Ford's Australian marketing strategy for the Ka is further discussed.

Foreign-Make Autos, Autos, Subcompact, Ford Motor Co., F, Foreign cars, Subcompact cars, Ford Ka (Automobile)

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The driving force

Article Abstract:

The automobile sales in Australia has reached 376,304 units in year 2003 and is expected to reach 950,000 units in 2004. Consumer dedication and consumer satisfaction are discussed as a new tool for marketing automobiles.

Market information - general, Marketing procedures, Marketing, Supply and demand, Company marketing practices, Automobile Industry

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