A TOP OIL EXPERT WARNS THE WEST

Article Abstract:

INTERNATIONAL ANALYST PAUL FRANKEL CAUTIONS ABOUT THE DANGERS AHEAD FOR THE OIL-CONSUMING NATIONS. THE VULNERABILITY OF THE UNITED STATES, THE NEAR CERTAINTY OF AN EMBARGO, AND POLITICAL TURMOIL IN SAUDI ARABIA ARE DISCUSSED IN THIS INTERVIEW. ALSO DISCUSSED ARE THE RECENT LOSS BY OIL COMPANIES OF CONTROL OVER OIL PRODUCTION, AND THE NEED FOR A WORKABLE OIL-SHARING AGREEMENT.

International aspects, Natural resources, Petroleum

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THE SPOTLIGHT

Article Abstract:

TWO SUCCESSFUL COMPANIES ARE REVIEWED. THE ZONDERVAN CORPORATION IS A LEADING PUBLISHER OF BIBLES AND OTHER RELIGIOUS MATERIALS. THE OTHER COMPANY IS FLORIDA'S SAVE-WAY INDUSTRIES INCORPORATED, KNOWN IN THE SALON AND BARBER BUSINESS, WHICH BROKE INTO AND BECAME SUCCESSFUL IN THE HAIR DRYER BUSINESS.

Production management

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THE FORUM

Article Abstract:

A STUDY SHOWS THAT HALF OF THE MONEY SPENT LAST YEAR ON CORPORATE ADVERTISING WAS WASTED. MANY PROBLEMS ARISE FROM PREPARATION TO COMPLETION. TEN BASIC RULES NEEDED TO AVOID THESE PROBLEMS ARE DISCUSSED.

Advertising, Corporations, Advertising research

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