Lenovo on your lips

Article Abstract:

Strategies adopted by the Chinese computer maker, Lenovo Group in carving a niche market in Australia are discussed. Challenges posed to the company are also presented.

Author: Walters, Kath
China, Electronic computers, Market share, Global Marketing, Computer industry, Microcomputer industry, Company market share, International marketing, Lenovo Group Ltd.

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Service is king again

Article Abstract:

The significance of information technology tools for Australian retailers, to achieve customer base, is discussed.

Author: Walters, Kath
Retail Trade, Information Systems & Theory, Usage, Retail industry, Information technology, Technology application, Customer relations

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Subjects list: Australia
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