A quiet beer

Article Abstract:

The trends in beer marketing by the company Carlton and United Breweries Ltd. (CUB) are discussed. Manufacturers are not promoting the new beer product with advertisements. Instead, the company adopts alternative forms of marketing such as campaign in pubs and public relations.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Malt beverages, Brewing industry, Breweries, Carlton & United Breweries Ltd.

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Cheap luxuries

Article Abstract:

Lifestyle product makers like BMW want to maintain their price premiums as well as reach out to the mass market by introducing cheaper variants of the original product. The steps that a company needs to follow to create a lifestyle or luxury brand is discussed.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Consumer goods industry, Luxuries

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On the right wavelength?

Article Abstract:

The opinions of chief executive Michael Anderson of Austereo Group, on DMG Radio Australia's selection of 'Vega' for its new radio stations that target listeners aged between 40 and 60, are examined.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Radio Broadcasting, Executive changes & profiles, Organizational nomenclature, Radio broadcasting stations, Targets & Markets, Radio Stations, Officials and employees, Radio broadcasting industry, Beliefs, opinions and attitudes, Names, Austereo, Target marketing, DMG Radio Australia Proprietary Ltd., Anderson, Michael

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Subjects list: Australia, Marketing, Company marketing practices
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