Abstracts » Business, general

A taste of the net and all was clear

Article Abstract:

"Planet Wine," an Internet site for the sale of wine, is providing customers with alternatives to traditional retail methods. The software used functions as a "wine consultant," and customers can research more than 4000 wines to make decisions. However, only 2-3% of site visitors are buyers, but the founders expect more buyers as secure payment options are introduced. The company is owned by its founders and other investors, and Wine Planet is now listed as an Internet stock.

United States, Usage, Services, Web sites (World Wide Web), Web sites, Electronic commerce, E-commerce, Distribution

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Wine makers get even bolder

Article Abstract:

The Australian wide industry's dynamic growth has left it with an apparent excess production but it will shortly outline a new marketing strategy aimed at solving the problem. The plan is to find new buyers for the excess wine grown on new acreage, with an aim of sales reaching A$5 billion by 2010.

Australia

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Corks pop in China

Article Abstract:

China has expanded itself to wine industry as more and more Chinese take wine as the latest status symbol of wealth. The Chinese understand the health benefits of and the Chinese government is encouraging wine consumption to reduce the consumption of spirit.

China, Marketing procedures, Financial management, Wine & Brandy, Health aspects, Company investment, Investments, Company marketing practices

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