A worthy middleweight takes on the big sixes: Ford's not-so-secret weapon in the battle for fleets, the new AU Falcon, can expect tough competition not only from the Commodore but also the new Vectra

Article Abstract:

Ford Motor Company of Australia hopes to reclaim market share with the introduction of the six-cylinder AU Falcon for government and private automobile fleets. Holden's VT Commodore outsold the Falcon during the first six months of 1998, 45,783 to 29,376 cars. One threat to recapturing fleet sales is the forthcoming introduction of the Holden Vectra. With the discontinued production of Toyota's Corolla, Australian fleet buyers are expected to stay with tradition and buy Australian cars.

Motor vehicles and car bodies, Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Automobile industry, Motor vehicle fleets, Fleets (Automotive), Ford Motor Company of Australia Ltd.

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Holden plays it cool for the reborn Monaro

Article Abstract:

The automobile manufacturer Holden released its new Monaro coupe in October 2001 and its marketing strategy highlights the exclusivity of the car. The coupe only has a small production run and is expensive.

Monaro Coupe (Automobile)

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Mini reborn with new tactics on the cards

Article Abstract:

Issues concerning the launch of the Mini-Cooper car are discussed. In particular the marketing strategies based on a high profile Web site are examined.

Product information, Design and construction, Web sites, Web site design, BMW Australia Ltd.

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