AIDS, the war that isn't over, gains some new marketing generals and unpaid foot soldiers

Article Abstract:

Employees of Young & Rubicam Inc. New York are contributing advertising, direct marketing, corporate identity and P.R. to the American Foundation for AIDS Research, or Amfar. Kenneth Cole Productions will contribute outdoor and transit posters. ABC, CBS, Lifetime, TDI, Entertainment Weekly, Esquire, People and Sports Illustrated will also contribute to the effort of imparting the message that AIDS has not gone away, it is still a problem, and Amfar needs continued funding to sustain continued research.

Comment:

New York agency will work pro bono for AIDS research effort

Advertising agencies, Social Cause Advocacy, Out-of-Home Advertising, Research, Fund raising, AIDS (Disease), AIDS research, Young and Rubicam Inc., Young & Rubicam Brands, American Foundation for AIDS Research

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New campaign by Merrill Lynch puts the bull out to pasture, sort of, in favor of higher sentiments

Article Abstract:

Prospects of Merrill Lynch and current clients, too, say that the firm's new ad campaign will be effective, not lofty. The $75 million global campaign created by J. Walter Thompson ad agency will be rolled out gradually over the coming months through radio, television, print and Internet. The theme is 'human achievement' and separating oneself from the online brokerage clutter.

Securities Dealers, Investment Banking and Securities Dealing, Research Findings, Global Marketing, New Electronic Marketing, Security brokers and dealers, Campaign Launched, Campaign Themes, Securities industry, MER, Merrill Lynch & Company Inc., J. Walter Thompson Co.

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