Nestle moves on fees will rattle agencies

Article Abstract:

Nestle, which spends $2.2 billion annually on marketing, has announced that it will stop paying commissions of up to 15% to its ad agencies. Beginning in January, Nestle will pay its ad agencies annual fees, with bonuses to follow if an advertised product has an increase in sales or gains market share. This demand for more from agencies is likely to have wide repercussions in the marketing and advertising industry. Unilever announced in April that it would switch to performance-based fees from commission-based fees.

Joint ventures, Food & Kindred Products, Food Manufacturing, Switzerland, FOOD AND KINDRED PRODUCTS, Advertising Activity, Usage, Prices and rates, Food industry, Nestle S.A., Incentives (Business)

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Media spending in U.S. contracts as major promoters turn thrifty

Article Abstract:

CMR has reported that 61 or the 100 largest ad clients spent less in the first 9 months of 2001, down 7.8 % from last year's period. DreamWorks cut ad spending 50% in 2001; Charles Schwab 44%; Kellogg, 31% and the federal government 40%. Advertisers hope to see a boost for the holiday season but have no reason, yet to be optimistic about 2002.

United States, Financial analysis, Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Media Financial Data, Reports, Media buying services, Recessions

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Ad man offers access to Arab media; niche includes al-Jazeera, a tricky proposition given unspoken boycott

Article Abstract:

Moroccan born Mostapha Saout and his company Allied Media help to link advertisers to Arab media throughout the United States as well as abroad. With al-Jazeera?s boycott on advertising, Allied Media was able to link charity organization Mercy Corps. with the media in al-Jazeera.

Management dynamics, Services information, Agencies, Management, Services, Company business management, Company services, Saout, Mostapha, Allied Media of Georgia Inc.

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