Abstracts » Business, general

Adland and Eve

Article Abstract:

Issues are presented concerning the growing number of women executives who have responsibility for client accounts within the advertising industry. The employment record of advertising agencies relating to women is discussed.

Human resource management, Employment, Women executives

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Adland goes back to school

Article Abstract:

Issues are presented concerning the establishment of training facilities for executives by advertising agency Adland. The importance of formal training in business and management is discussed.

Social aspects, Management, Social policy, Study and teaching, Management training, Adland

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Balmy days in adland

Article Abstract:

The performance of Australia's leading advertising agencies in 1998 is considered. It was a good year for agencies that reviewed the way they were paid and how they managed internal costs.

Finance

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