Abstracts » Business, general

American Express, Lexus in co-brand pact

Article Abstract:

Lexus will introduce Platinum Series models of its 3 sedans at a 10% premium over the regular cost. The cars will have finer leather, paint and other amenities. Included is American Express Platinum card, good for 2 years, a $600 value.

Japan, Automobile Manufacturing, Strategic alliances, Licensing/Sales Agreements, Sedans, Statistical Data Included, Affinity credit cards, Toyota Motor Sales U.S.A. Inc. Lexus Div.

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Luxury-car makers try the party scene

Article Abstract:

High-end automobile companies are throwing $10 million parties where around 25,000 of attendees can race the newest vehicles, watch fashion shows, enjoy a Ray Charles or Eric Clapton concert, or get Michael Jordan's autograph at a celebrity golf tournament. Lexus culls its party patrons from Vanity Fair subscription lists and fancy zip codes. The idea of "presence marketing" is in the knowing that the buying of a luxury car is an emotional experience, and car companies feel guests can be seduced into customers.

Motor Vehicles, Automobile and Light Duty Motor Vehicle Manufacturing, Motor vehicle drivers, Automobile drivers

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American Express moves to net with blue

Article Abstract:

American Express is about to launch a new ad campaign for its new card. It is the "Blue" smart card that will hopefully give AMEX a hipper, younger look and attract more customers.

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