An empirical study of platform and derivative product development projects
Article Abstract:
Data on 108 new product development projects from different industries were used to analyze the characteristics, development challenges, typical outcomes and success factors for these projects at different locations in the product family spectrum. Results indicated that platform and derivative projects are generally executed in similar ways, managerial approaches are associated with higher project execution success and the use of interdependent technologies and novel project objectives are associated with project execution failure for platform projects.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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Some approaches to complementary product strategy
Article Abstract:
Co-development alliances, proprietary interface development and co-marketing alliances are some of the approaches that can be undertaken in adopting a complementary product strategy. Such approaches, which invalidate a belief that complementary product strategy can only be pursued by big, well-funded companies, can be undertaken by firms depending on the degree of resources available for a specific project. In adopting a complementary product strategy, organizational fit plays a vital role in the success of the strategy.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1998
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Practices that support team learning and their impact on speed to market and new product success
Article Abstract:
Anecdotal evidence and research studies indicate that rapid new product development can help firms compete more effectively. A study investigated the role of organizational learning in minimizing development cycle times for successful new products. Results of the analysis indicate that specific sets of practices and processes that new product development teams can apply to facilitate learning, speed to market and product success are of critical importance.
Publication Name: Journal of Product Innovation Management
Subject: Business, general
ISSN: 0737-6782
Year: 1999
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