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Business, general

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An integrated model of attitude and affect: Theoretical foundation and an empirical investigation

Article Abstract:

The affect, feelings and emotion and attitude, evaluative judgment based on brand beliefs streams of research are combined to propose an integrated model of attitude and choice. The predictive validity of the proposal model is tested and compared to several other nested models using a regression and logit framework.

Author: Agarwal, James, Malhotra, Naresh K.
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2005
Consumer Behavior, Models, Brand choice, Consumer behaviour

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Balancing external adaptation and internal effectiveness: achieving better brand performance

Article Abstract:

The impact of organizational culture on brand equity is evaluated.

Author: O'Cass, Aron, Ngo, Liem Viet
Publisher: Elsevier B.V.
Publication Name: Journal of Business Research
Subject: Business, general
ISSN: 0148-2963
Year: 2006
Management dynamics, Management, Evaluation, Corporate culture, Company business management, Brand equity

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Subjects list: United States
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