Apple to unveil six new models to boost sales; some will use 68030 microprocessor; notebooks anticipated

Article Abstract:

Apple will introduce six new computers in Oct 1991, including three new portables, two high-end machines powered by Motorola's 68040 chip and a version of the Macintosh Classic incorporating the Motorola 68030 microprocessor. Apple has suffered from not having machines in its Macintosh line that are as powerful as those of its competitors and is also making a late entry into the notebook computer market, several years after other companies began selling them. Analysts fear that the new line may not prove popular with the public because they will not be the lightest notebook computers on the market and will have an awkward trackball input device. Apple, however, expects them to bring in an extra $675 million in new sales. The notebook line is a pet project of Apple CEO John Sculley who personally oversaw their development.

Author: Zachary, G. Pascal
Management, Usage, Sales, Marketing Strategy, Computer Design, Sculley, John, Motorola 68030 (Microprocessor), Notebook Computer

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Apple to unveil portable Macintosh that already gets mixed reviews

Article Abstract:

Apple Computers plans to release its portable Macintosh, but insiders and analysts are already criticizing the machine. Despite a huge projected demand for the portable, Apple's reliance on an unperfected active-matrix display technology, the machine's 16-pound weight, and a price of between $5,800 to $7,000 could mean trouble. Active-matrix display uses an integrated circuit to turn a screen pixel off and on. The technology is expensive, leading to Apple's deciding on a monochrome display to cut costs. Manufacture is difficult. Apple will not identify the Japanese display suppliers, but sources report they are Hosiden and Kyocera. The machine uses a lead-acid battery to provide longer lasting power, but this increases the bulk and weight of the machine. A keyboard-embedded trackball replaces the standard mouse.

Author: Zachary, G. Pascal
Technology, Displays, Critique

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Apple Computer plans to unveil new Macintosh system software

Article Abstract:

Apple Computer Inc will introduce the company's System 7.0, which is the new version of the operating system for the Macintosh microcomputer, on Mon, May 13, 1991. System 7.0 has new features that give Mac owners advantages over owners of rival machines, but there are also some disadvantages. For example, System 7.0 renders many Macintosh applications obsolete, so that some Mac owners might have to upgrade their hardware. Others might delay purchase of the new system. Delays in completing System 7.0 caused consequent delays in the development of applications, so that there is a lack of software. Nevertheless, many customers are eager to get System 7.0, which includes an automatic data-linking feature that many apparently find particularly appealing.

Author: Zachary, G. Pascal
Computers, peripherals & software, Software, Operating systems (Software), Operating systems, Operating System, Apple Macintosh (680X0-based system), System 7.0 (Operating system)

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Subjects list: Computer industry, Product introduction, AAPL, Laptop computers, Portable computers, Apple Inc., Laptop/Portable Computer
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