Abstracts » Business, general

Armani touts urban chic with 'Shaft'

Article Abstract:

Giorgio Armani has not only clothed Samuel L. Jackson for this role in "Shaft," the designer has pulled out the stops, marketing the look with "Shaft"-inspired clothing sold in Emporio Armani and featuring Mr. Jackson at Milan fashion shows. Paramount Pictures loves the high-profile product placement as they portray the new Shaft as a man of chic. Mr. Armani is also dressing Ricky Martin and Lauryn Hill, among other celebrities as he decides whether to sell his fashion empire. Armani publicist Linda Gaunt is preparing to cloth more actors in the movie, "Bounce".

MOTION PICTURES, Motion Picture and Video Industries, Innovations, Contracts, Motion picture industry, Movie industry, Shaft (Motion picture), Product placement, Armani, Giorgio, Giorgio Armani Fashion Corp., Paramount Pictures Corp.

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Kenneth Cole goes against convention

Article Abstract:

Kenneth Cole Productions Inc., a clothing design company, has gotten a jump on its fall campaign by tying its advertising of a new line of licensed Liz Claiborne Inc. clothing to the Democratic and Republican political conventions and fund-raisers for entertainment industry activist groups. The fund-raiser during the Republican National Convention will take place at a new flagship store in Philadelphia, PA and will help to raise money for the Creative Coalition.

Campaigns, Advertising, Usage, Kenneth Cole Productions Inc., KCP, Political conventions

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Banana Republic's answer to khaki overdose: chino!

Article Abstract:

Banana Republic is committed to setting its own trends, which was evidenced by its featuring suede last winter and is now featuring khaki, but calling it chino, while others have turned to spring colors. One television commercial shows the ad's location as Chino, California. The chain has been owned by Gap Inc. since 1983 when Banana Republic was known for the safari look in fashions.

Company Planning/Goals, Television, Advertising Activity, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Promotion, Marketing/Advertising Theory, Abstract, Clothing and dress, Clothing, Clothing stores, Gap Inc. Banana Republic, Khaki

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