Beeline to recognition

Article Abstract:

Word-of-mouth recommendation is the most powerful marketing strategy but it does not guarantee that a customer would tell his friends about a product. The solution lies in the bees or people who like spreading the news about new products and they are the critical link in harnessing the power of influence and creating a demand.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Venture Analysis, Evaluation, Business enterprises, Strategic planning (Business)

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Video games hit the jackpot

Article Abstract:

Video games are the revolutionary product of the 2000s, and sales of video game products in Australia rose 39% to $825 million in 2002. The Sony PlayStation 2 and Microsoft Xbox consoles are popular with consumers because they can play DVDs as well as video games.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Game, Toy, and Children's Vehicle Manufacturing, Games, toys, and children's vehicles, Electronic Games, Finance, Column, Video game industry, Video games, Video games industry, Sony Playstation 2 (Computer-based entertainment system), Microsoft Xbox (Computer-based entertainment system)

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Tune in and sell out

Article Abstract:

The music business is in trouble. Recent figures of global music sales are a big disappointment. To find new revenue streams the music industry is working closely with marketers to turn music into an advertising vehicle.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Entertainers & entertainment groups, Music industry

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Subjects list: Australia, Marketing, Company marketing practices, Industry sales and revenue
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