Bottled stupidity

Article Abstract:

The flaws in the product development and marketing are discussed. The launching defects of the recently released product bottled water by the Balance Water Company are discussed as an example.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Product development, Bottled Water, Bottled Water Manufacturing, Bottled drinking water, Bottled water industry, Drinking water, Bottled

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Crossover challenge

Article Abstract:

The risky marketing strategies of Coca-Cola Amatil and Carlton & United Beverages are detailed. The two companies have taken the old popular brands of each other for marketing new products.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
Australia, Malt beverages, Brewing industry, Breweries, Coca-Cola Amatil Ltd., Carlton & United Breweries Ltd.

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The proof is in the profit

Article Abstract:

The strategies used by companies for marketing their brands are presented. The results of such strategies are shown through companies like Coca-Cola.

Author: Shoebridge, Neil
Publisher: B R W Media
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2003
Sales, profits & dividends, Analysis, Coca-Cola Co. (Atlanta, Georgia), Company sales and earnings, Company earnings/profit, KO, Strategic planning (Business)

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Subjects list: United States, Marketing, Company marketing practices, Soft drink industry
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