Brand new holiday idea
Article Abstract:
Breakfree, a branded chain of holiday units, has plans for marketing campaigns to make the brand a nationally recognized one. It had also introduced online booking services in 2002 and nearly 30-40% of customers use Internet booking.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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To market, to market
Article Abstract:
The Fast 100 companies have innovative marketing strategies due to small budgets. They have grown fast and in a position to teach the bigger market players. Some of their innovative ideas and tips for getting ahead are discussed.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2004
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China the big entertainer
Article Abstract:
The bright prospects for Chinese media and entertainment industry are discussed. The projections for this industry by PricewaterhouseCoopers' are presented. The trends for Australian media industry are also forecasted.
Publication Name: Business Review Weekly
Subject: Business, general
ISSN: 0727-758X
Year: 2005
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