Brand new holiday idea

Article Abstract:

Breakfree, a branded chain of holiday units, has plans for marketing campaigns to make the brand a nationally recognized one. It had also introduced online booking services in 2002 and nearly 30-40% of customers use Internet booking.

Brand name products, Brand names, Vacation homes

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To market, to market

Article Abstract:

The Fast 100 companies have innovative marketing strategies due to small budgets. They have grown fast and in a position to teach the bigger market players. Some of their innovative ideas and tips for getting ahead are discussed.

Marketing, Methods, Growth companies

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China the big entertainer

Article Abstract:

The bright prospects for Chinese media and entertainment industry are discussed. The projections for this industry by PricewaterhouseCoopers' are presented. The trends for Australian media industry are also forecasted.

United States, China, Forecasts, trends, outlooks, PRINTING AND PUBLISHING, Radio and Television Broadcasting, Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, AMUSEMENT & RECREATION SERVICES, Mass media industry, Entertainment industry, Accounting firms, Accounting services, PricewaterhouseCoopers L.L.P. (New York, New York), Industry forecasts

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