Proper pairs
Article Abstract:
The importance of matching the marketing decisions with business strategies of achieving success in business is discussed. Steps involved in planning an effective business strategy for an organization is also discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
Cover Story, Strategic planning (Business), Business success
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
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Power switch
Article Abstract:
Duties and responsibilities of chief marketing officer and his role in shaping the performance of the company are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Marketing Personnel, Powers and duties, Business performance management
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
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Subjects list: Methods, United States
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