CNBC will air a show owned, vetted by IBM

Article Abstract:

NBC will broadcast a TV program worldwide on its CNBC cable network that deals with the impact of technology on humanity, and the program will be sponsored entirely by IBM. IBM officials claim to have ultimate creative control over the content of "Scan," thus creating a climate where the distinction between advertising and objective programming is unclear. The program is expected to be similar to IBM's present advertising campaign, particularly regarding the benefits of technology upon humanity. It will air across Asia, South America, Europe and the US. IBM executives insist that the editorial content of "Scan" will remain essentially unbiased. The company is using the services of an advertising agency to ensure quality. However, analysts remain skeptical about IBM's prospects for impartiality as well as the entire trend towards infomercial-type programming.

Computers & Auxiliary Equip, Radio, TV, publisher representatives, Media Representatives, TV Advertising, CATV, Internet services, Cable television, Advertising, Ethical aspects, National Broadcasting Company Inc., Cable television advertising, Cable television/data services, Consumer News and Business Channel Partnership

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IBM aims to raise services unit's profile

Article Abstract:

Ogilvy & Mather will correct a situation for IBM with a $75 million ad campaign that informs the world of IBM's technology services. The services and consulting segment of its business is doing better in sales than its hardware unit, and the company doesn't want to jeopardize that. Print ads will run in groups of three, showing one-on-one service help, and also team-oriented help. The 'people' approach is less intimidating to clients who probably don't need to know how large the group is. Services employs 126,000 people. The purpose of it all is to help the company's image and perhaps even help it recruit new qualified employees.

Comment:

New $55 million ad campaign will tout services

Computer Services, Computer Systems Design and Related Services, Computer and Data Processing Services, Advertising Activity, Account Activity, Print Media, Consumer Attitudes, Business to Business, Information technology services, Abstract, Contracts, Customer service, Ogilvy and Mather Worldwide Inc.

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IBM to rebrand its corporate computers

Article Abstract:

IBM's mainframes will now be known as eServers, following focus group research that showed low response to existing product names. Within that product group, the top of the line S/300s are now the Z series; AS/400s, I series; RS/6000, P series; and the entry level Netfininty machines, X series. In preparation for the move, IBM has realigned it's sales force so each sales rep sells the entire line. The company plans to spend $75 mil in the next quarter advertising the change. Server sales declined in 1999 by 18% against 1998 sales, and, in the first half of 2000, were down a further 11%.

Computers, Statistical Data Included

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