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Business, general

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CRM's: silver lining

Article Abstract:

Customer Relationship Management (CRM) aims to maximize customer value by exploiting proprietary customer data and analysis to acquire, develop, and retain high-value customers. It is proposed that in addition to defining the objectives, ensuring that the employee behavior change takes place is essential to creating value.

Author: Harding, David, Chieifetz, David, DeAngelo, Scott, Ziegler, Elizabeth
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Venture Analysis, Analysis, Evaluation, Business enterprises, Customer relationship management, Product selection, System selection

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A toast among friends

Article Abstract:

An over view of wine industry in Napa Valley is presented. Most of the wine producers have adopted consumer product goods, marketing models and customer relations management strategies for developing business in the area.

Author: Russel, Lesley K.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
California, Industry Overview, Wine industry, Wineries

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Good sport

Article Abstract:

The growing popularity of soccer and using it for various product and service promotions is discussed. Market value of Manchester United Football Club and other sports teams are evaluated.

Author: Olson, Eric M., Slater, Stanley F., Cooper, Rachel D., Reddy, Venkat
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Targets & Markets, Usage, Soccer teams, Soccer, Soccer fans, Target marketing

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Subjects list: Marketing, Company marketing practices
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