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Business, general

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Clan Macintosh feels the pain; some of the bravest hearts among Apple fans ponder a forced switch to 'the dark side.' (includes related articles on Sony's Betamax and niche uses of the Macintosh) (Product Information)

Article Abstract:

A growing number of loyal Apple Macintosh users have begun to replace their computers with less expensive and more popular alternatives. Some already are drawing parallels between Macintosh and the Sony Betamax, a superior video cassette recorder that eventually lost in the marketplace to the VHS system in the 1970s. Apple's worldwide computer market share has declined from its record high of 12% to 2.8% in 1997 and may continue to decline in the face of a growing overall computer market, according to Computer Intelligence senior industry analyst and former Apple executive Dave Tremblay. By comparison, other research companies anticipate Apple's 1998 market share to range from 2% to slightly more than 4%. A mid-1997 Computer Intelligence study of repurchases showed a steep decline in loyalty, which represents an unprecedented departure, Tremblay said. Some loyalists say the user-friendly Macintosh remains the best choice for home use because of their elegance and innovations.

Author: Lewis, Peter H.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
AAPL, PowerPC processors, Product marketing strategy, Apple Inc., Apple Macintosh (680X0-based system), 680X0 processors, 680X0-Based System

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New PC: How to kick the tires

Article Abstract:

PC shoppers should have an idea of what to expect from machines before making a Christmas 1998 purchase. An analogy is visiting a car dealership and not having a particular vehicle in mind. Many computer salespeople seem to lack the courtesy and effort in matching users with an appropriate computer, so shoppers should know several minimum specifications when considering Windows-based models. First, processors should consist of either an Intel Pentium II with a minimum 350MHz speed or an AMD K6-2 processor with a minimum 300MHz speed. These two processors are a better alternative to lesser chips, because their 100-MHz external bus, or PC-100 data bus, yield faster applications and future processor upgrades. Second, PCs should contain at least 64MB of RAM, 6GB of hard-disk drive, the largest possible monitor and a V.90 modem. Also discussed are backup options, video games and other PC industry trends.

Author: Lewis, Peter H.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1998
Analog & Hybrid Computers, Marketing procedures, Microcomputer industry, Technology overview

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Good enough computers

Article Abstract:

Computers continue to drop in price. The emachines etower 300k costs $399 and provides the user with everything needed to access the Internet, send and receive email and accomplish other simple tasks requiring a computer. A joint venture of Trigem and Korea Data Systems, the computer is equipped with a 300-megaherz K6-2 Advanced Micro Devices processor. Faster models using a 333-megaherz AMD chip, Intel Celeron or Cyrix processors can be had for more money. It has 32 megabytes of SD-RAM with Windows 98 pre-installed. Also included are a 2.1 gigabyte Samsung hard drive, a 24x CD-ROM, a 56K V.90 fax-modem and a 14" monitor. Decent graphics and sound cards are also included as are a mouse, keyboard and speakers. Customer support is minimal but can be upgraded for additional cost.

Author: Lewis, Peter H.
Publisher: The New York Times Company
Publication Name: The New York Times
Subject: Business, general
ISSN: 0362-4331
Year: 1999
Product information, Analog Computers, Evaluation, Computers, Product/Service Evaluation, Digital computers, Prices and rates, X86 processors, Intel-compatible system, x86 compatible computers, TriGem Computer Inc., Korea Data Systems Company Ltd., emachines eTower (Intel-compatible system)

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Subjects list: Microcomputers, Product information, Marketing, United States, Computer industry
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