"Clicking" coupons on-line has a cost: Privacy

Article Abstract:

Catalina Marketing Corp. is intoducing its ValuE-mail, an on-line web-based coupon service. In exchange for information regarding shopping habits, the company emails coupons tailored to the shopper. Customers can log on to Catalina's Supermarkets Online Web page at www.valupage.com, answer some questions regarding geographical supermarket preference, and receive about $40.00 worth of national brand coupons, which can be printed out and redeemed at the supermarket. If the customer answers some additional questions, the offered coupons can be tailored to the shopping habits of the individual shopper. At issue is whether customers would fell comfortable sharing personal information on-line.

Comment:

Catalina Marketing Corp. introduces ValuE-mail, personalized on-line supermarket coupons via the world wide web and email

Company Planning/Goals, Advertising and Related Services, New Electronic Marketing, Demographics, Channels of Distribution, Promotion, Sales Promotion Services, Catalina Marketing Corp., Article

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Sega set to launch online-gaming network

Article Abstract:

Sega of America Dreamcast Inc. launches its SegaNet gaming network this month. Users of its Dreamcast game console can sign up for $21.95 a month. Sega is also discounting the Dreamcast console $49, retailing it for $149. Subscribers a prepaying for a 2-year SegaNet account can get reimbursed for the cost of the console. In the U.S., SegaNet will have 900 local numbers and eight server hubs. An estimated 13.5 mil households play video games online, mostly on a PC. Sony, Ninetendo, and Microsoft all plan new entries into the game console market this fall and next year. Sega hopes to quickly win new subscribers to SegaNet in the next few months.

Home Video Games, Statistical Data Included, Computer industry, Services, Video game industry, Video games industry, Video games, Company service introduction, Service introduction, Sega of America Dreamcast Inc.

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Facing a loss, Lego narrates a sad toy story

Article Abstract:

Lego Group AG anticipates a loss in profits for 1998, the first time since the 1930s when the company was started in Denmark. Sales of construction toys in the U.S. have been languishing while sales of video games soared starting in 1997. World economies have had their effect as well. The closely held toymaker doesn't disclose sales figures but estimates put it at about $1.3 billion per year. The 1998 loss is expected to be about US$31 million. In response, the company will lay off about 1,000 workers in addition to other cost-cutting measures.

Comment:

First profit loss in decades spurs cost-cutting and layoffs

Denmark, Sales, profits & dividends, Toys, Finance, Abstract, Toy industry, LEGO A/S, Construction toys

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