CompuServe unveils new Web service in bid to stem losses, retain subscribers

Article Abstract:

CompuServe introduced 'C from CompuServe,' a new service to provide information via the World Wide Web. The C initiative brings much of CompuServe's proprietary service to the Web, allowing CompuServe members to bypass special software. CompuServe's proprietary service comprises 500 focused discussion groups, e-mail and merchants. C from CompuServe is part of CompuServe's continuing effort to capitalize on the Internet, but some rival America Online (AOL) executives doubt the ailing on-line service can produce a profit from the initiative. AOL will take over CompuServe as part of a complex transaction with Worldcom, which is expected to close by the end of Jan 1998. Some analysts believe that CompuServe, in the face of financial losses and subscriber defections, is attempting to boost its audience prior to the AOL acquisition. A trial period of C is free, and full access is expected to cost approximately $10 a month.

Company service introduction, Service introduction, CompuServe Corp., CSRV

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Yahoo's new address is Madison Avenue

Article Abstract:

Yahoo, acknowleging that it previously failed to meet advertisers needs, has pledged to change its ways in the realm of advertising, hiring seasoned ad-sales executives and working to strengthen relations with the interactive units of large ad agencies. By demonstrating more flexibility on customer service, schedules and pricing, Yahoo has begun winning the ad industry's confidence and recommendations to clients such as Volkswagen. Media strategy experts say Yahoo has hired well, and hope the firm will go beyond ad banners and buttons as online ad vehicles to deliver new, unique online advertising.

United States, Advertising, Advertising Activity, Internet/Web advertising, Internet advertising, Yahoo! Inc., YHOO

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Web sites revive fading handicrafts

Article Abstract:

World2Market.com has teamed with Craft Producers and other nongovernmental organizations wot bring works by artisans from Nepal and inner cities to a wide market via electronic commerce. The Seattle company has accessed Craft Producer's 850 members, offering compensation and access to craftspeople from the poorest, farthest spots on the globe. Company co-founder Michelle Long has also sought to work with humanitarian and fair trade organizations. eZiba.com and oneNest.com also market artisans' designs.

World, Alliances, partnerships, Performing Arts, Spectator Sports, and Related Industries, Nepal, Crafts, Marketing, Joint ventures, Non-governmental organizations, Nongovernmental organizations, Art, Company services, Art industry, Art industries and trade, Artisans, Handicraft, Craft Producers, World2Market.com Inc., Eziba.com

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