Concept and evolution of business models

Article Abstract:

The advancement of different configurations of business models (integrated, layer player, market maker and orchestrator), as well as an investigation of the essential dynamics inherent between the identified business models, is described.

Growth, Company growth

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Advertising looks in the mirror

Article Abstract:

An overview of the traditional working processes, in the form of business model of advertising industry is provided. A new business approach to create more benefit for the agency and the advertiser, is suggested.

United States, Methods, Marketing industry

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A peek at advertising

Article Abstract:

The importance of communicating with advertisement designers in order to produce a successful and effective ad-campaign is discussed.

Strategy & planning, Management dynamics, Management, Planning, Advertising campaigns, Company business management, Advertising executives, Company business planning, Cooperativeness

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