Consumer innovativeness: Concepts and measurements

Article Abstract:

The concept of consumer innovativeness is reviewed by introducing the different theoretical definitions of the notion, and attempts are made to display major measurement seales that are designed with a view to measuring this construct. The two possible questions arising from the diversity of approaches to innovativeness, one of them being whether the different theoretical conceptualizations of innovativeness are equally valid and compatible, are highlighted.

United States, Creativity, New products, Product introduction, Creative thinking, New technique

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Consumer use of available information for making inferences about missing information

Article Abstract:

An analysis of how consumers make inferences about missing brand information reveals that consumers are more likely to use correlated information about an item of the same brand to guess about the missing characteristic. The study, using interbrand variance and interattribute correlation, also reveals that consumers are likely to use other brand information only if it is very diagnostic.

Analysis, Marketing

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Country-of-origin image: Measurement and cross-national testing

Article Abstract:

The importance of country-of-origin is well established in the international business literature, as a cue in consumer choice behavior. The validity of the country-of-origin image (COI) scale was not established in the third Asian country, and hence, more research is needed to identify if there are other countries like India that may require additional modifications to the COI measure.

Asia, Business literature

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