Corel vies for a share of Microsoft's sales to businesses; low-price retail strategy may take toll in battle for bigger market

Article Abstract:

Corel Corp holds a significant share of the retail market for office software suites and is now targeting the corporate market. The Corel WordPerfect suite holds a 50% share of the retail market, which accounts for about 23% of the overall market for office suites. Corel accomplished this by pricing its product much lower than the market leader, Microsoft Office. The company also makes the software available free to government and charitable organizations, and sells it for just $99 to anyone who upgrades from a competing product. The pricing policy has worked in establishing market share, but has not translated into profits for the company. Corel has reported losses in three of its past four quarters, but the company promises to be profitable in its 4th qtr 1996. The company plans to employ a similar pricing policy in marketing the WordPerfect suite to corporations. Corel also holds an 85% share of the computer graphics software market.

Applications Software Pkgs NEC (Micro), Product information, Suites (Software), Corel Corp., Applications software, Product marketing strategy, Product market share, Integrated software, Corel WordPerfect Suite (Business application suite)

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Adobe gets lift in bid to set standard for sending documents over Internet

Article Abstract:

Adobe Systems seeks to collaborate with hardware and software vendors to establish its Acrobat document software as the standard for document exchange on the Internet. Adobe, IBM and Netscape Communications will be working together to promote Acrobat by bundling the product with PCs and with Netscape World-Wide Web browser software. Acrobat is being positioned as the solution for publishers wishing to provide online users with electronic documents that closely resemble printed documents in terms of formatting elements, graphics and other embellishments to plain text. Acrobat can be used to encode and decode documents and their associated format elements into a universal document that can be viewed by an online user, regardless of the type of computer they use. Microsoft is also demonstrating its online publishing tools known as Blackbird, which can be used for electronic document transmission on the Microsoft Network online service.

Systems Software Pkgs (Micro), Software, Operating systems (Software), Adobe Systems Inc., ADBE, Online information services, Portable document software, Electronic publishing, Company marketing practices, Electronic publication, Adobe Acrobat (Portable document software), Online information service

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Novell's strategy for its Unix system is turned down by two major players

Article Abstract:

Novell Inc's plan to standardize the Unix operating system has been rejected by Santa Cruz Operation (SCO) and Sun Microsystems. Novell's plan proposes to make its UnixWare operating system the de facto standard and make its NetWare network operating system more attractive in the Unix market. Sun and SCO jointly control about one-half of the Unix market, while Novell's UnixWare has gained hardly any market share. The two companies are also predicting that Novell's plan will be rejected by other major players such as HP, IBM and DEC. SCO and Sun, both of whom have their own Unix products, believe UnixWare is an inferior product. Novell's growth has slowed because of competition from Microsoft, who has recently released a rival operating system, Microsoft Windows NT.

Electronic computers, Computer terminals, Standards, Standard, Standardization, Sun Microsystems Inc., SUNW, Novell Inc., NOVL, UNIX, Strategic Planning, Market Share, Marketing Strategy, Network Operating System, Network operating systems, Santa Cruz Operation Inc.

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