Cultural differences between Mandarin-speaking tourists and Australian hosts and their impact on cross-cultural tourist-host interaction

Article Abstract:

The Australian tourism industry has been steadily growing since 1994 due to the influx of Asian travellers from countries, such as Singapore, Taiwan, Hong Kong, and the Philippines. Cultural differences which exist between Western and Asian travellers, such as values, behavior, communication patterns, and attitudes, are perceived to be major factors which could further boost growth in the sector. Marketers should recognize the said differences and use them to shape the targeting and positioning of their services to make them more efficient.

Social aspects, Australia, Asians, Travelers, Asians in Australia

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Cultural tourism in rural communities: the residents' perspective

Article Abstract:

Rural area tourism is being promoted as a policy to enhance the quality of life for European locals. The tourism impact and attitude scale model was applied to rural residents of Styria, Austria, to measure local perception of cultural tourism, particularly exhibition tourism. Results showed that residents with greater involvement in tourism development and with stronger community identity exhibited greater sensitivity to travel developments and programs.

Economic aspects, Austria, Rural development

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Modeling motivations and perceptions of Portuguese tourists

Article Abstract:

The usage of motivation concepts for customer relations management is discussed by focusing on Portuguese tourisms industry.

Marketing procedures, Portugal, Methods, Usage, Company marketing practices, Motivation (Psychology), Customer relationship management

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