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David Jones goes courting at the top end of town

Article Abstract:

David Jones has introduced the Instant Rewards program, part of a new marketing campaign to interest upscale David Jones credit cardholders to spend more money and gain rewards in 1998. The department store has a new television advertising campaign and a new catalog for the first time since 1996. David Jones is interested in the consumer in the top 20% of household expenditures.

Australia

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David Jones gets a boost by behaving a little more like other stores

Article Abstract:

David Jones department stores has reevaluated its image and position in the market by identifying its core consumers and accordingly changing its marketing techniques. The company developed a formal marketing section and altered its products and service to match its customers, who are mostly women. The plans for David Jones' changes will span three years, 1997-2000.

Department Store Chains

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The Smorgon clan puts a well-dressed foot in the door of a crowded market

Article Abstract:

Generation Investments, a firm owned by the Smorgon family, introduced Superga shoes in Australia in Mar 1998. Generation Investments is a distributor and Superga is an Italian shoe manufacturer. Generation Investments signed a contract with David Jones, an Australian shoe store, and 73 other shoe stores to sell Superga shoes in Aug 1998.

Rubber Footwear, Rubber and Plastics Footwear Manufacturing, Footwear, Footwear Wholesale, Footwear Wholesalers, Shoe Stores, Rubber and plastics footwear, Management, Contracts, Footwear industry, Generation Investments, Superga

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