Dell programs new products, sales strategy
Article Abstract:
Dell Computer Corp initiates a new marketing strategy that focuses on specific market niches. Dell's earlier strategy of offering value pricing on its microcomputers had been undercut by competitors such as IBM and Compaq. Dell's new plan focuses on the 'techno wizard,' 'techno-to-go', and 'techno-critical' markets. Dell's new NetPlex line, built on Intel's i486 microprocessor, will be equipped with proprietary network circuit boards and retail for as low as $1,300 to appease the home user market. Dell's new $2,999 Dimension XPS, aimed at the techno wizards or more sophisticated computer users, will be equipped with graphics, video and a CD-ROM drive and audio capabilities. An advanced version of the NetPlex, called the OptiPlex, will be available to techno-critical users such as business organizations. Analysts doubt that the new strategy will help Dell boost its already slim margins. Dell claims that the strategy will at least help maintain its present margins.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1993
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Catching up: computer sales sizzle as developing nations try to shrink PC gap; wine makers in Chile, banks in Brazil find technology is key to their survival; the benefits of starting late
Article Abstract:
PC makers are discovering new markets in South America, Asia and Eastern Europe as users in these regions begin to realize the competitive advantages of information technology. Microsoft chief William Gates III appears personally in televised advertisements for his company in Brazil, while banks from Czechoslovakia to Chile are developing electronic commerce systems. The Latin American PC market expanded 24% in 1994 with Compaq reaping most of the benefits from that explosive growth. Runaway inflation, education and small business needs are all fueling the use of PCs in countries such as Chile, where many groceries, wineries and natural resource conglomerates are using PCs for inventory management. However, some analysts are concerned that the rapid adoption of PC technology will further widen the chasm between the very rich and extremely poor populations in developing areas.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1995
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Poised for takeoff; the travel industry is a natural when it comes to cyberspace sales. But the telephone is going to be tough to replace
Article Abstract:
Internet users are increasingly scheduling their travel plans and purchasing their tickets via the Web and online travel agencies, directly accessing the itineraries and location data for their planned excursions. Many analysts suggest that the Web is uniquely suited to provide travel services, but the technology behind it must become easier than current telephone-reservation systems to obtain wide users support. Airlines, cruise ships and hotels sometimes offer significant discounts on unsold tickets for last minute travelers, decreasing the price for average fares but greatly increasing their overall revenues. PCTravel, Internet Travel Network, TravelWeb and Travelocity have each established Web sites that offer Internet users the ability to reserve tickets online.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1996
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