Dodge gets a bigger pool
Article Abstract:
Chrysler Corp. is spending more to advertise its 1997 models of cars, trucks and minivans than it spent to advertise its 1996 vehicles. The automaker spent $414.5 million on ads for the 1996 models. Of 18 new television advertising spots for the 1997 vehicles, six will feature the Dodge Dakota pickup truck. The ads, developed by BBDO in Southfield, MI, began airing the week of Sept 30, 1996. The advertisements for different models are discussed.
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1996
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Arnold seeks drivers for VW
Article Abstract:
Arnold Fortuna Lawner and Cabot is handling Volkswagon of America's ad campaign through 1996 with apparent success. The campaign introduces the idea of two distinct sorts of people, passengers and drivers, and upholds drivers as the favored sort not just in cars but in life in general. VW's sales shot up 37% in June 1995 to 12,915 cars over 1994 figures, coinciding with the start of the ad campaign.
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1995
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AUDI A6
Article Abstract:
New print ad for Audi of America Inc., designed by McKinney and Silver, looks nice but too full of cliches to be effective. Copy throws so many cliches about poetry that reader is turned off from wishing to find out more.
Publication Name: ADWEEK Midwest Edition
Subject: Business, general
ISSN: 0276-6612
Year: 1998
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