Expert team monitors Web's security holes

Article Abstract:

The Computer Emergency Response Team in a meeting last November identified 'distributed denial of service,' or DDOS, as a potentional weakness in the Web. In DDOS hackers send programs to vulnerable servers across the Internet. Then, when these programs are triggered, they in turn send messages to the targeted server. Eventually the server cannot respond to this deluge of requests and shuts down, as happend at Yahoo, E*Trade and other sites this week. There are 87 CERT locations worldwide working with software and network companies to identify and fix viruses and other problems.

Statistical Data Included, Safety and security measures, Investigations, Computer crimes, Computer crime, Internet/Web overview

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Priceline boldly goes to new campiness

Article Abstract:

The online service Priceline.com and ad agency Hill, Holliday, Connors, Cosmopulos have designed new musical television ads that feature the popular actor William Shatner. Shatner, not known for his musical talent, plays up the camp in the ads, singing tunes in a variety of styles and poking fun at himself in the process. The ads are designed to make consumers aware of the shopping services offered by Priceline.

Advertising agencies, Radio, TV, publisher representatives, TV Advertising, Media Representatives, Campaign Themes, Innovations, Contracts, Advertising, Television advertising, Shatner, William, Priceline.com Inc., Hill, Holliday, Connors, Cosmopulos Inc., PCLN

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EBay wraps its wares in a catalog, hoping shoppers turn to its pages

Article Abstract:

EBay is set to distribute 23 million copies of an 8-page, full-color catalog featuring a panoply of items it sells on its Web site. Catlogs are increasingly used by Web retailers to improve their visibility with conventional shoppers in a competitive market. The eBay catalog was produced by Frankel, the Chicago-based direct-marketing company, and will be distributed as inserts in 55 newspapers throughout the U.S.

Marketing procedures, Marketing, Marketing/Advertising Methods, eBay Inc., Catalogs

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