Elizabeth Arden campaign strives for the unconventional

Article Abstract:

Elizabeth Arden Co. will launch an advertising campaign through which the cosmetics concern hopes to re-invent its image by promoting the idea of beauty from within while shedding its erstwhile emphasis on glamour. Created by the advertising agency J. Walter Thompson and set to begin in August 1999, the campaign arose in response to research that revealed that most women felt distanced from the idealized and unreachable images of beauty prevalent within the industry. As part of its effort to reach out to real women, Elizabeth Arden will present print ads featuring models of different ages and ethnic backgrounds in photographs that have not been enhanced or re-touched.

Toiletries, Toilet Preparation Manufacturing, Toilet preparations, Advertising Activity, Toiletries industry, JWT Worldwide, Elizabeth Arden Co.

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Visa's Latin-tinged mainstream spot may anticipate a trend

Article Abstract:

Visa USA is launching a new mainstream commercial with a Latin theme, aimed at 18-to-34-year-olds. The spot, produced by BBDO New York, is the result of research in trends. Researchers at BBDO found that Latin music and dance had crossover appeal. Latinos welcome the dawning of recognition in mainstream advertising. Latinos represent 13 percent of the U.S. population and they have roughly $400 billion in spending power, but up until now, these facts have not been reflected in mainstream media. In contrast, Spanish-language advertising is burgeoning, particularly in New York. Visa says that consumer reaction confirms that the TV spot is a success.

Commercial Banks, Commercial Banking, Bank Credit Cards, Social aspects, Banking industry, Usage, Marketing, Influence, Credit and debit card industry, Credit card industry, Target marketing, BBDO New York, Hispanic Americans, Post-baby boom generation, Generation X, Hispanic American mass media

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One of baseball's most colorful figures finds he is in demand again

Article Abstract:

Former New York Yankee Yogi Berra's popularity continues to rise. He continues to make commercials, most recently appearing for Amtrak. His 3 sons have formed LTD Enterprises to manage his appearances, autographs, and memorobilia. Mr. Berra has also opened a nonprofit Yogi Berra Museum, at Montclair State University, Little Falls, NJ. Foote Cone and Belding, New York, have put together a campaign promoting the museum, which is 'open until it closes.'

Spokesperson, Public opinion, Endorsements, Baseball players, Foote, Cone and Belding, Berra, Yogi

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