Enhancing Synergistic Innovative Capability in Multinational Corporations: An Empirical Investigation

Article Abstract:

Studies reveal four distinct dimensions to synergistic innovative capability: operational and managerial synergy, research and development synergy, innovative proficiency synergy, and knowledge management synergy. Data are drawn from 79 research and development entities in Japan, Europe, and North America, representing a variety of major industries.

Author: Persaud, Ajax
Europe, Product development, Japan, Research and Development in the Physical, Engineering, and Life Sciences, Science & research, Scientific Research and Development Services, Management dynamics, North America, Multinational Corporations, Commercial physical research, Research & Development-Industry, Management-Creativity, Science, Research & Development, Research, Management, Research and development, Industrial research, International business enterprises, Comparative analysis, Company business management, Business creativity

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Linking marketing and engineering product design decisions via analytical target cascading

Article Abstract:

A study using analytical target cascading (ATC) method and examining the link between marketing and engineering product design, is presented.

Author: Feinberg, Fred M., Michalek, Jeremy J., Papalambros, Panos Y.
Marketing, Michigan, Product Development, Market Research & Product Development, Analysis, Time to market

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Subjects list: Methods, Product development
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