Environmental background music and in-store selling

Article Abstract:

Retailers tend to use background music in an effort to better the atmosphere of their stores. Study results show that the effects of this music on attitudes towards the store as well as the salespeople. Soothing music is show to increase a consumer's cognitive activity when other cognitive activity is low but retailers are warned that results show that an increase in cognitive activity shows a decrease in attitudes.

Psychological aspects, Statistical Data Included, Methods, Marketing, Environmental music, Background music

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The interplay of emotions and cognitions of consumers in the retail environment

Article Abstract:

A number of papers and research done shows the correlation between emotion and cognition in terms of the consumer decision making process. Some papers talked about the use of design and how consumers react to the absence of typical cues used to draw emotions from them.

Emotions, Emotions and cognition

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Introduction to the special section on retailing research: the mind and emotion of the 21st century shopper

Article Abstract:

The issues discussed at 7th SMA Retailing Research Symposium are presented.

Forecasts, trends, outlooks, Conferences, meetings and seminars, Industry forecasts

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