FLAGGING DOWN ROAD WARRIORS
Article Abstract:
Red Roof Inns wanted to increase traffic and promote a positive image among possible business travelers interested in economy lodging. Red Roof hired Media First International who did a study on these travelers. The results showed that this segment was interested particularly in college sports and sports news. Media First suggested that Red Roof put all of their advertising dollars into targeted cable TV which they did with very good results.
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1999
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GETTING FAMOUS FAST
Article Abstract:
Cyberian Outpost Inc., an on-line seller of computer products, uses cable TV to their advantage. In order to become known during the 1998 Christmas Season, Cyberian used a combination of over-the-top humor and careful audience targeting. As a result of the campaign created by Cliff Freeman and Associates, sales have increased as did the customer base.
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1999
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SEGMENTING THE DIVERSE HISPANIC MARKET
Article Abstract:
In an effort to continue to be the beer of choice among Hispanic Americans, the Miller Brewing company uses a variety of English and Spanish-speaking media for their Miller Genuine Draft and Miller Lite brands. Miller uses all media with a particular emphasis on cable TV and increasingly on Galavision to target their desired consumers.
Publication Name: ADWEEK New England Edition
Subject: Business, general
ISSN: 0888-0840
Year: 1999
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