Abstracts » Business, general

Ford Changes Its Fees

Article Abstract:

Ford Motor Co. plans to embark on a new compensation system with its advertising agencies, one which would celibateommission-based compensation deals. The new system, which takes effect in January, 1999, is structured upon labor-based fees and performance incentives and is intended to spur Ford's agencies into pursuing more nontraditional marketing approaches. The system will affect such agencies as J.BWalter Thompson, Ogilvy & Mather, and Young & Rubicam.

Motor Vehicles & Parts, Transportation Equipment Manufacturing, Motor Vehicles and Equipment

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Phar-Mor Backs New Stores

Article Abstract:

Phar-Mor has launched a new campaign designed by Yaffe & Co. This campaign, which includes television, radio and newspaper advertising, represents store's first branding campaign in five years. The campaign's television spots, which bear the tagline, "You're more than just a drugstore. You're super, you're Phar-Mor," are filmed from the perspective of a Phar-Mor shopper who is taking advantage from the retailer's new merchandise.

Radio, TV, publisher representatives, TV Advertising, Media Representatives, Television, Campaign Launched, Account Activity, Advertising agencies, Television advertising, Phar-Mor Inc., Yaffe and Co.

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Ford Signs Magazine Deals

Article Abstract:

Ford Motor Co. has made advertising contracts with both Time Inc. and Hachette Filipacchi Magazines. The contracts will cover several custom published promotions, Internet advertisements, and traditional forms of advertising for all of Ford's divisions. The contracts' lengths and worths were not announced. In 1997 Ford's magazine ads cost $289 million.

Motor vehicles and car bodies, Contracts & orders received, Automobiles, Automobile Manufacturing, Advertising, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Publishing industry, Time Inc., Hachette Filipacchi Magazines Inc.

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