Ford's better idea: incentives for agencies

Article Abstract:

Ford Motor Co., which spends $1 billion annually to advertising agencies for marketing its main brands, is planning to switch from a commission-based system to one which is based on a combination of incentives and fees. Ford developed the new system with the cooperation of Young and Rubicom, WB Doner, Oglivy and Mather, WPP Group and J. Walter Thompson. Industry analysts said that the move represents a trend away from billings-based competition toward the so-called labor-based compensation programs.

Comment:

Has decided to switch from a commission-based system to one based on a combination of incentives and fees for ad agencies

Marketing procedures, Article

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GM jumps into the safer air-bag fray with a new child-detecting system

Article Abstract:

General Motors has decided to give its Cadillac Sevilles the power to decide. Sevilles will decide, in next year's models, whether the front seat is holding a child in a safety seat or a small adult. The front passenger seat will have a computerized mat imbedded that will make that determination and will turn off the air-bag if a child-seat is determined to be there.

Comment:

Air bags will turn off when child safety seats are in front seats of Sevilles

Product information, Innovations, Abstract, Automobile industry, General Motors Corp., GM, Air bag restraint systems, Airbag restraint systems, Cadillac Seville (Automobile)

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Ford puts magazines to work on ads for Escape SUV

Article Abstract:

Instead of using usual advertising avenues, Ford Motor Co. has chosen to advertise its new SUV, the Escape, by holding contests for marketing proposals through magazines.

Advertising, Marketing, Transportation equipment industry, F, Ford Escape (Sport-utility vehicle)

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