Ford's better idea: incentives for agencies
Article Abstract:
Ford Motor Co., which spends $1 billion annually to advertising agencies for marketing its main brands, is planning to switch from a commission-based system to one which is based on a combination of incentives and fees. Ford developed the new system with the cooperation of Young and Rubicom, WB Doner, Oglivy and Mather, WPP Group and J. Walter Thompson. Industry analysts said that the move represents a trend away from billings-based competition toward the so-called labor-based compensation programs.
Comment:
Has decided to switch from a commission-based system to one based on a combination of incentives and fees for ad agencies
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1998
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GM jumps into the safer air-bag fray with a new child-detecting system
Article Abstract:
General Motors has decided to give its Cadillac Sevilles the power to decide. Sevilles will decide, in next year's models, whether the front seat is holding a child in a safety seat or a small adult. The front passenger seat will have a computerized mat imbedded that will make that determination and will turn off the air-bag if a child-seat is determined to be there.
Comment:
Air bags will turn off when child safety seats are in front seats of Sevilles
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1999
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Ford puts magazines to work on ads for Escape SUV
Article Abstract:
Instead of using usual advertising avenues, Ford Motor Co. has chosen to advertise its new SUV, the Escape, by holding contests for marketing proposals through magazines.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 2000
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