From heirs to history: new books
Article Abstract:
Four books written for people involved in family businesses are briefly described: 'Mind Your Own Business,''Born to Power: Heirs to America's Leading Businesses,''Business Stories - Business Savvy: How to Compile and Publish Your Business History,' and 'The Stoy Hayward Guide to the Family Business.'
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1993
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Crowing over leadership succession
Article Abstract:
Perdue Farms Inc is launching a new advertising campaign that will feature Jim Perdue, son of CEO Frank Perdue. The firm has featured the senior Perdue in ads for years, and now plans to introduce Jim Perdue to consumers. The firm's 1994 sales were $1.5 billion.
Publication Name: Nation's Business
Subject: Business, general
ISSN: 0028-047X
Year: 1995
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