From price to purchase

Article Abstract:

The success of a retailer's price promotion strategy depends on its alignment with two fundamental traits that distinguish retail offerings-assortment overlap and assortment lifespan. A study of 38 national retailers across 11 retail sectors is conducted. The study reveals how retail managers can coordinate assortment and price promotion decisions and redefine price promotion strategies.

Retail Trade, Pricing Policy, Retail industry, Pricing, Product price

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The only constant is change: in an uncertain era, businesses must plan with strategic anticipation

Article Abstract:

Starting a business itself is a difficult task, and maintaining it is all the more difficult. Many companies, which topped the list once, are not seen today. The reason might be these companies haven't changed with the times. The one most responsive to change survives the test of time. The prerequisites to follow the change of time are discussed.

Methods, Organizational effectiveness, Organizational change, Change management, Market development

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Media multi-taskers

Article Abstract:

The tendency of people to remain in touch with two forms of media concurrently has been exemplified through various surveys conducted to understand their behavior. The effect of this multi-exposure to various forms of media on their purchase making decisions has been described.

PRINTING AND PUBLISHING, Radio and Television Broadcasting, Mass media industry, Behavior, Advertising, User groups, User group

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