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Fuzzy clusterwise regression in benefit segmentation: application and investigation into its validity

Article Abstract:

Clustering and prediction are combined to come up with a new technique for benefit segmentation, fuzzy clusterwise regression analysis (FCR) that is based on multiattribute models of consumer behavior. FCR can be used when there is minimal observation per subject, when brands vary among subjects, when predictive fit is considered in the segmentation procedure or when subjects belong to more than one segment. A cross-validation procedure to test FCR results is presented. The applicability of FCR is demonstrated through conjoint data on actual products with price-quality tradeoffs.

Methods, Usage, Fuzzy algorithms, Fuzzy logic, Cost benefit analysis, Regression analysis

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Emotions in consumer behavior: A hierarchical approach

Article Abstract:

The seemingly diverging research streams in psychology and consumer behavior are integrated by developing a hierarchical model of consumer emotion. It is shown that the general dimensions with positive and negative affect are the superordinated and most abstract level at which emotion can be defined, while the subordinate level consists of specific consumer emotions. An intermediate level with basic emotions that links these two levels is developed.

Consumer Behavior, Psychological aspects, Analysis, Customer service, Support services, Consumer behaviour

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Adoption of a service innovation in the business market: an empirical test of supply-side variables

Article Abstract:

Supply-side variables, aside from adopter-side variables, contribute to the effective organizational adoption of innovations. The effective adoption of innovations remains high whenever a company employs a marketing strategy that is directed towards product positioning or risk reduction. Perception of innovations' relative advantages also positively affects the company's innovation adoption.

Management Functions, Management-Productivity, Management, Business, Innovations, Technological innovations, Organizational effectiveness

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