Playing the search
Article Abstract:
The search engines are powerful tools for business-to-business (B2B) buyers. Playing the search often involves very careful strategies and tactics for B2B marketers. The search engines most popular with customers are keyword advertising and online catalogues.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
On-Line Information Services, Videotex & Teletext, Usage, Evaluation, Online services, Online information services, Information services, Business expansion, Internet/Web search services, Search engines, Internet search software, Internet/Web search service, Online information service, Text search and retrieval software
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
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Reach the moon
Article Abstract:
Business to business marketing strategies for promoting brands is discussed. The importance of motivating employees of an organization for promoting own brand is also discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
United States, Analysis, Business-to-business market, Business to business market, Brand name products, Brand names
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Company marketing practices
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