Haute fruiture
Article Abstract:
New Zealand found itself losing its dominant position of $2.5 billion global kiwifruit market by 1989, to new growers in Italy, Spain, Chile, South Africa, and France. Faced with a threat to a major source of natural revenue, they developed a new patented kiwi having a sweeter and more tropical flavor under the name of Zespri Gold, which had sales of $150 million in 2006, 50% more than two years earlier.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2006
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Brett Yormark
Article Abstract:
Brett Yormark, President and CEO, Nets Sports & Entertainment, New Jersey has helped revamp Nets culture since joining the professional basketball franchise as CEO in January 2005, which has resulted in soaring attendance and a 90%-plus renewal of season-ticket packages. He discusses about the ways, which he can make the Nets the most accessible franchise possible.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2006
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Tom Whaley
Article Abstract:
Tom Whaley, Executive Vice President, St. Paul Saints, Minnesota uses outrageous shenanigans to fill a 6,000-seat minor-league baseball stadium since joining the team in 1993. He claims that his firm has averaged 90% capacity and had higher revenues than ever in the year 2005.
Publication Name: Fast Company
Subject: Business, general
ISSN: 1085-9241
Year: 2006
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