High energy
Article Abstract:
Judicious usage of Cross Functional Teams (CFTs), in the formation of the marketing strategy in organizations, is presented.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Alphabet soup
Article Abstract:
Alternatives to the 4 Ps - product, price, distribution and promotion-as marketing framework are analyzed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
Analysis
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Solving today's multichannel challenge
Article Abstract:
The most effective marketing methods for creating successful multichannel campaigns are discussed.
Publisher: American Marketing Association
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
Publication Name: Marketing Management
Subject: Business, general
ISSN: 1061-3846
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Methods, United States, Marketing
Similar abstracts:
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.