Discounting do's and don'ts
Article Abstract:
Framing effects should be considered when determining sales and discounts because consumers largely rely on perceptions. These effects have profound effects on consumer perceptions and preferences.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2007
United States, Consumer Behavior, Psychological aspects, Consumer behaviour, Discounts (Sales)
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2007
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Extracting value from corporate venturing
Article Abstract:
Research conducted to analyze the challenges faced by companies while investing in new ventures, with regard to Nokia Corp of Finland, is presented.
Publisher: Sloan Management Review
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2006
Telephone and telegraph apparatus, Management dynamics, Finland, Management, Case studies, Telecommunications equipment industry, Nokia Corp., NOK, Company business management, Diversification (Investments)
Publication Name: MIT Sloan Management Review
Subject: Business, general
ISSN: 1532-9194
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Research
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