IBM's new PCs for home stress sobriety, not cuddly look of old
Article Abstract:
IBM launches a new strategy to capture the home microcomputer market by introducing 21 new models of its PS/1 line. The new models are classified into three lines. The Essential Line is targeted at small businesses and is sold in office supply outlets. The Expert line is targeted at experienced microcomputer users and is sold in computer superstores. The Consultant line is aimed at entry-level microcomputer users and is sold in department stores. There are three notebook computers among the new products. The philosophy behind IBM's marketing strategy is to provide consumers with work-oriented microcomputers to run applications that are often used by corporations. While the new products are aggressively priced, IBM faces stiff market competition, most notably from Packard Bell Electronics Inc, which has more than half the retail microcomputer market share.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1992
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IBM plans revamps, hints at price cuts
Article Abstract:
IBM concedes that it has lost market share in the 1st qtr of 1991 and indicates that it will consider price cutting and other actions as a means of regaining that market share. The number-one computer maker admits that its microcomputer sales for the 1st qtr of 1991 fell 15 percent when compared to sales in the same period in 1990; the company blames the recession and problems in distribution for the large fall in sales. IBM also notes that its late entry into the laptop computer market has hurt it substantially. Industry observers note that IBM is revamping its microcomputer line and is planning the introduction of a microcomputer based on the Intel Corp 486SX microprocessor. The new microcomputer will put it on the leading edge of microcomputer technology.
Publication Name: The Wall Street Journal Western Edition
Subject: Business, general
ISSN: 0193-2241
Year: 1991
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