Implications of errors in survey data: a Bayesian model
Article Abstract:
Results of market surveys are widely used to understand consumer behavior and attitudes. Unfortunately, surveys are often inaccurate given the many errors that can be made during data collection. Consumers may purposely or inadvertently provide the wrong information, or the field researchers themselves may make mistakes in recording or coding data. A model employing the Bayesian analytical approach was developed for making inferences about consumer behavior and perceptions based on survey information containing errors. Analysis of the model revealed that the use of survey information with high error rates can lead to the formulation of misleading inferences. It was also indicated that errors considerably lessen the amount of reliable information.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1992
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Conflict in organizational decision making: an exploratory study of its effects in for-profit and not-for-profit organizations
Article Abstract:
A survey of 38 executives in an MBA program was conducted to determine how conflicts affect decision making in non-profit and for-profit businesses. Subjects were asked to outline a decision that was made in their firm, analyze how the decision was reached, and determine how conflict affected the decision. Research results indicate that high conflict is connected with high quality for managers in non-profit firms while conflict is associated with low quality for managers in profit-generating organizations.
Publication Name: Management Science
Subject: Business, general
ISSN: 0025-1909
Year: 1990
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